About Us

About Us

You’ve heard about our technology, now get to know our team

Who We Are

TruU is made up of a group of technologists committed to the idea that workplace security should be fluid and seamless. The current solutions available on the market are complicated and unsecure, and in most cases digital and physical security are separated. The experience should be simple and frictionless. Now, with TruU, the future is available today with greater security. Through our solution, organizations can simplify their identity management infrastructure, eliminate the risk of many cybersecurity threats and lower the costs involved with traditional credentials.

If this vision excites you and you have top notch skills to offer a company such as ours, please see our open positions and apply to join the team.

Management Team

TruU’s management team consists of proven company builders, start-up veterans, cybersecurity specialists, data scientists, large corporate leaders and seasoned executives.

Lucas Budman

Founder and CEO

Avi Gupta

EVP, Operations and Business Development

Dave Pasirstein

Chief Product Officer & Head of Engineering

Horacio Zambrano

Chief Marketing Officer

Bruce Eastman

Chief Revenue Officer

Dr. Amit Agrawal

Vice President of Science

Board of Directors

Our Board provides valuable oversight and perspective. Composed from a mix of investors, successful entrepreneurs and former C-Suite Executives, TruU is guided by a diverse range of insight.

Gary Gauba

Exec Chairman, TruU

Atul Kapadia

General Partner, CXO Fund

Clark Golestani

Managing Director, C Sensei Group

Dan Morales

CIO, Universal Music Group

T.M. Ravi

Founder / MD, The Hive


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