About Us

You’ve heard about our technology, now get to know our team

Who We Are

TruU is made up of a group of technologists committed to the idea that workplace security should be fluid and seamless. The current solutions available on the market are complicated and unsecure, and in most cases digital and physical security are separated. The experience should be simple and frictionless. With TruU the future is available today. Through our solution, organizations can simplify the complexity of their identity management infrastructure, eliminate the risk of data breach from compromised credentials  and lower the user maintenance costs associated with traditional credentials.

If you’d like to help transform the way employees and partners experience workplaces and access in their world, please see our open positions and apply to join the team.

Management Team

TruU’s management team consists of proven company builders, start-up veterans, cybersecurity specialists, data scientists, large corporate leaders and seasoned executives.

Lucas Budman

Founder and CEO

Avi Gupta

EVP, Operations and Business Development

Dave Pasirstein

Chief Product Officer & Head of Engineering

Horacio Zambrano

Chief Strategy and Marketing Officer

Dr. Amit Agrawal

Vice President of Science

Board of Directors

Our Board provides valuable oversight and perspective. Composed from a mix of investors, successful entrepreneurs and former C-Suite Executives, TruU is guided by a diverse range of insight.

Gary Gauba

Exec Chairman, TruU

Atul Kapadia

General Partner, CXO Fund

Clark Golestani

Managing Director, C Sensei Group

Dan Morales

CIO, Universal Music Group

T.M. Ravi

Founder / MD, The Hive